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Driving Traffic: Social Media or Search Marketing?
The term “social media” seems to be popping up everywhere these days when it comes to advertising to consumers, and there is no doubt the buzz will continue to grow in 2011. Businesses both large and...
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Why Hire an Agency?
As many forms of marketing become more personalized and interactive, lots of companies are considering handling their programs in-house. Running an integrated online marketing program is a complex task...
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Google Analytics New Reporting Feature
Today Google Analytics announced a new report functionality showing social interactions with content. This step comes with the introduction of their new +1 button for websites, however it does not stop...
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Navigating Facebook Places in a Franchise World
Facebook Places in its current state is a work in progress. They seem to be taking the approach of launching first and seeing where things lead. This practice is of course one that has certainly served...
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Location3’s John Harris to Moderate iStrategy Panel Discussion
Location3 is proud to announce that today our CSO, John Harris, will be moderating a highly anticipated panel discussion on the topic of Audience Engagement, User Experience and Social Monetization at...
View ArticleSocial, Local and Mobile Convergence Webinar
Seventy-four percent of internet users perform local searches. Sixty-seven percent of consumers research online reviews of local businesses before making a purchase. Eighty-eight percent of mobile...
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Social Content Done Right by Subaru
Subaru posted a new micro site on Facebook yesterday called “First Car Story: The Greatest Car Story Ever Told.” It’s an interactive site that allows you to create a personalized animated story about...
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Packing Our Bags for FranCamp
Chief Strategy Officer John Harris and Director of Sales Tim Miller are headed off to camp! FranCamp is a social media conference for the franchise industry held in Atlanta, GA on May 4th. John will...
View ArticleMonthly Industry Roundup: August 2012
Enjoy the latest on all things digital and have a fun and safe Labor Day weekend! WHAT’S HAPPENING IN MOBILE? Google has rolled out YouTube TrueView ads to mobile devices through, which will be...
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Monthly Industry Roundup: September 2012
WHAT’S HAPPENING IN MOBILE? Apple’s iPhone 5 sales topped 5 million in the first weekend and more than 100 million iOS devices have updated to iOS 6 since its release. Two-thirds of smartphone users...
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Digital Trends in the Automotive Industry
Photo Credit: Automobile Magazine You’re looking to purchase a new automobile. You have no allegiance to brand, style or model. You lean on your closest sphere of personal influence for advice;...
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#AboutTime: Facebook Joins The Hashtag Movement
Yesterday, Facebook (finally) introduced clickable hashtags, after months of industry speculation. We’ll now be able to search for, and contribute to, topic and event feeds directly from our profiles....
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