Seventy-four percent of internet users perform local searches. Sixty-seven percent of consumers research online reviews of local businesses before making a purchase. Eighty-eight percent of mobile searchers take action within the same day. What do these stats mean for your business? They mean that you can no longer view social media, local search and mobile marketing in isolation. Over the past year, these digital strategies have begun converging to form an extremely powerful method for increasing findability, generating leads and driving in-store traffic on a localized level.
Join Location3 Media for our Social, Local and Mobile Convergence webinar on Thursday, April 12 at 1pm EST to understand how local search marketing, social media and mobile marketing are coming together, how you can leverage them for your national and local business, and what the future holds.National brands and multi-unit business alike will benefit from the information shared in this webinar. Register here.
Local Solutions Manager Anne Baum will be leading the presentation. Anne provides strategic direction in pay per click and local business listings for franchise and multi-unit businesses. She is a Google AdWords Professional, Microsoft Advertising Accredited Professional, and she received her Google Analytics Individual Qualification in July of 2009.
Webinar Takeaways:
- How to claim and optimize local map listings to protect the integrity of your data and increase findability; how to develop localized content and engagement strategies to leverage social media; and how to reach and engage on-the-go consumers through their mobile devices.
- Understanding of how to integrate campaigns and provide a consistent user experience and message across all platforms.
- Insight into industry trends to predict and prepare for future initiatives in local, social and mobile.
The webinar is presented in conjunction with the Local Search Association. The Local Search Association is the largest trade organization of print, digital, mobile and social media that help local businesses get found and selected by ready-to-buy consumers. Association members include U.S. and international Yellow Pages companies, search engines, online listings and review sites, digital advertising agencies and mobile search providers. The Association has members in 29 countries.
Sources: the Kelsey Group, Deloitte & Touche, Google