As many forms of marketing become more personalized and interactive, lots of companies are considering handling their programs in-house. Running an integrated online marketing program is a complex task requiring expertise, advanced tools and an in-depth understanding of the interconnections between different channels. Because of the specialized skill set required, there are many advantages to partnering with a digital marketing agency. We previously posted about why this is true for social media, and then realized it applied to the agency as a whole. The following are just a few advantages that Location3 Media offers:
Advanced Tools and Software
Proving return on investment and campaign management are two critical parts of any marketing effort. Advanced tools and software is required to manage per per click bids, track social media interaction and generate in-depth insights from analytics. Location3 developed our own proprietary software system called Media Agent to provide comprehensive campaign management and performance tracking. Media Agent seamlessly integrates with the search engines’ APIs to allow for simple implementation processes across numerous sites. This cloud-based software platform allows us to manage the entire lifecycle of a successful digital marketing campaign.
Expertise
Location3 has proven in-depth expertise in digital marketing with industry certifications. We are both a Google Analytics Certified Partner (GACP) and Google Website Optimizer Certified. When we were named a GACP in March, we were only the 31st agency in the world to hold both certifications. In May we were named the only Microsoft AdExcellence Preferred Agency in Colorado. We are one of nine companies with the Preferred Agency status and one of only two agencies in the “Full Service” category in the entire United States.
Exclusive Industry Knowledge
Location3 has access to the latest features and advancements from industry insiders, allowing us to provide cutting-edge tactics for digital campaigns. Our leaders and associates rack up the frequent flier miles attending and presenting at industry conferences and seminars across the country. We have representatives and contacts at the major search engines and social networks, allowing us to keep up-to-date on constantly changing practices and strategies within the industry.
Integrated Strategic Approach
A major benefit of working with a full-service digital marketing agency is the integrated campaigns we create. We know that each service does not operate in a vacuum—paid search, SEO, web design, web analytics, video, local search, mobile marketing and other online and offline marketing initiatives all affect each other. We take these cross-channel integrations into account for each client and develop programs that work in tandem for greater performance.
Cost Benefit
Most Location3 clients have run cost benefit analysis prior to deciding on an agency solution versus an internal solution for their digital marketing strategy. Our clients find that the investment for retaining Location3 as their long-term digital partner is far more cost effective than the alternative. Running an integrated campaign in-house entails subscribing to the necessary technology platforms, and hiring staff with expertise in digital marketing, strategy development, strategy implementation and results tracking. As digital channels become more integrated and complex, more expertise and labor is required to remain competitive in the space.